Post by account_disabled on Jan 6, 2024 3:39:19 GMT -5
Although many paint it as an idyllic holiday (perhaps influenced by the excessively sweetened advertising typical of these dates), the truth is that Christmas also has its dark (and disgusting) side. The most repulsive facet of the Christmas holidays revolves precisely around a new and delirious product from the Plenty toilet paper brand (integrated under the umbrella of the multinational Essity). Throughout the spot , which will provoke laughter and grimaces of disgust in equal parts in the viewer, all kinds of Christmas disasters parade : a cat whose tinsel gets stuck to its butt, a baby vomiting, wine spilled on clothes, dog pee under the Christmas tree, drone accidents and roast turkeys falling untimely to the ground. The song "Love Hurts" by Nazareth provides the perfect musical counterpoint to the advertisement , which is rounded off by this forceful phrase: "It's always a mess but it's our mess."
If you do not see the embedded video correctly, click here Signed by the agency AMV BBDO , the production company Somesuch x Revolver and the director Steve Rogers, the new spot for the toilet Phone Number List paper brand is currently airing in the United Kingdom, Ireland and France. The ad is also accompanied by a social media campaign that encourages viewers to share their most disastrous Christmas moments under the hashtag #Xmess. "Xmess" is the first AMV BBDO spot for Plenty, although the London agency had already worked with Libresse, another of the Essity conglomerate's brands, in the acclaimed "Viva la Vulva" and " Womb Stories" campaigns . "After decades of pristine kitchens and families in the purest style of The Truman Show, it was time to stop demonizing disasters and celebrate them as if they were charming ," explains Martina Poulopati, global marketing and communication director of the hygiene products division for the home of Essity.
Plenty is the first brand that is committed to radical honesty when it comes to portraying life with our loved ones, which is disastrous, occasionally disgusting and sometimes also downright repulsive. But that's true love: when you invite people into your life, you also have to accept collateral damage," she adds. DATASHEET Creative agency: AMV BBDO Executive Creative Directors: Nicholas Hulley, Nadja Lossgott Director creativo: Toby Allen & Jim Hilson Copywriters: Dan Warner & Prabhu Wignarajah Director de arte: Jamie Starbuck & Andy Vasey Agency planner: Margaux Revol Account team: Sara Abaza, Harry Buggé, Terrance Obeng Agency Producer: Edwina Dennison Agency: Zenith Media Media Planners: Anna Shaw, Nicola Gow Producer: Somesuch x Revolver Director: Steve Rogers DOP: Simon Duggan Photographer: Derek Henderson Art Production: Fiona Bailey Design and typography: Max Henderson Productores: Caroline Kruck, Seth Wilson, Lee Groombridge Post-production: Time Based Arts Business Affairs: Michelle Holmes, Cate Killeen Audio Post Production: Sam Ashwell @ 750mph Editor: Rich Orrick, Jamie Hodgson @ Work Editorial PR (UK): Hannah Craig, Senior Account Director, FINN Comms (UK) PR (Global): Olivia Sealy, Ketchum (Global)
If you do not see the embedded video correctly, click here Signed by the agency AMV BBDO , the production company Somesuch x Revolver and the director Steve Rogers, the new spot for the toilet Phone Number List paper brand is currently airing in the United Kingdom, Ireland and France. The ad is also accompanied by a social media campaign that encourages viewers to share their most disastrous Christmas moments under the hashtag #Xmess. "Xmess" is the first AMV BBDO spot for Plenty, although the London agency had already worked with Libresse, another of the Essity conglomerate's brands, in the acclaimed "Viva la Vulva" and " Womb Stories" campaigns . "After decades of pristine kitchens and families in the purest style of The Truman Show, it was time to stop demonizing disasters and celebrate them as if they were charming ," explains Martina Poulopati, global marketing and communication director of the hygiene products division for the home of Essity.
Plenty is the first brand that is committed to radical honesty when it comes to portraying life with our loved ones, which is disastrous, occasionally disgusting and sometimes also downright repulsive. But that's true love: when you invite people into your life, you also have to accept collateral damage," she adds. DATASHEET Creative agency: AMV BBDO Executive Creative Directors: Nicholas Hulley, Nadja Lossgott Director creativo: Toby Allen & Jim Hilson Copywriters: Dan Warner & Prabhu Wignarajah Director de arte: Jamie Starbuck & Andy Vasey Agency planner: Margaux Revol Account team: Sara Abaza, Harry Buggé, Terrance Obeng Agency Producer: Edwina Dennison Agency: Zenith Media Media Planners: Anna Shaw, Nicola Gow Producer: Somesuch x Revolver Director: Steve Rogers DOP: Simon Duggan Photographer: Derek Henderson Art Production: Fiona Bailey Design and typography: Max Henderson Productores: Caroline Kruck, Seth Wilson, Lee Groombridge Post-production: Time Based Arts Business Affairs: Michelle Holmes, Cate Killeen Audio Post Production: Sam Ashwell @ 750mph Editor: Rich Orrick, Jamie Hodgson @ Work Editorial PR (UK): Hannah Craig, Senior Account Director, FINN Comms (UK) PR (Global): Olivia Sealy, Ketchum (Global)