Post by account_disabled on Feb 25, 2024 4:41:31 GMT -5
In this video I talk to you about Neuromarketing and Social Media . We will see what Neuromarketing is and how to structure a social post to increase engagement , the ability to attract attention and generate attraction , drawing on recent discoveries in the neuroscientific field. And you'll discover the most powerful framework for creating irresistible social posts . Subscribe to the channel! What is neuromarketing and how can it help us with social content? In the meantime, let's frame the context and the topic within which we are moving. Neuromarketing is a discipline that blends traditional marketing with behavioral psychology and neuroscience . Its objective is the study and discovery of the profound dynamics that drive our decisions and behaviors in relation to a purchase or more generally to the perception of a brand. The objective and task of Neuromarketing is to study the cognitive and emotional responses of the human brain to marketing stimuli (brands, advertising, packaging, digital communication, etc.).
So what happens in our brain in response to these external Chinese Student Phone Number List stimuli (which can be of various nature and act on all the senses). For further information: The functioning of our brain: the humus of Neuromarketing How to use neuromarketing in your digital marketing strategy Through behavioral analysis, psychology and recent discoveries in the neuroscientific field (neuromarketing) we can determine the best strategies to "guide" and accompany our customer towards the purchase. And thus eliminate the friction that stands between desire and the purchase decision. That's why it's so effective and can help you develop your digital marketing strategy . There are various areas on which you can work to build communication that is effective, emotional and impactful for social channels. To do this in the best way we can make use of the AAIAA framework, i.e. the 5 phases of the online decision-making process , which refers to the concept of Emotional Journey , theorized by Andrea Saletti in his book Neuromarketing and cognitive sciences to sell more on the web .
ATTENTION (instinctive, immediate part) : Understanding how to activate and convey people's attention towards the most important information we want to give them in the commercial context in which they find themselves (e.g. the images and the UVP, the Unique Value Proposition ). ATTRACTION and INTEREST (emotional and rational part): Giving people a valid reason, and a reason based on their experience and real need, to dedicate their attention to us (people never forget to use logic). E.g. a powerful question and directly linked to the problem they have. ANALYSIS and ACTION (rational skeptical part): provide supporting elements (e.g. a description that anticipates objections, numbers, references, testimonials, etc.) + CTA (call to action that indicates exactly what to do).
So what happens in our brain in response to these external Chinese Student Phone Number List stimuli (which can be of various nature and act on all the senses). For further information: The functioning of our brain: the humus of Neuromarketing How to use neuromarketing in your digital marketing strategy Through behavioral analysis, psychology and recent discoveries in the neuroscientific field (neuromarketing) we can determine the best strategies to "guide" and accompany our customer towards the purchase. And thus eliminate the friction that stands between desire and the purchase decision. That's why it's so effective and can help you develop your digital marketing strategy . There are various areas on which you can work to build communication that is effective, emotional and impactful for social channels. To do this in the best way we can make use of the AAIAA framework, i.e. the 5 phases of the online decision-making process , which refers to the concept of Emotional Journey , theorized by Andrea Saletti in his book Neuromarketing and cognitive sciences to sell more on the web .
ATTENTION (instinctive, immediate part) : Understanding how to activate and convey people's attention towards the most important information we want to give them in the commercial context in which they find themselves (e.g. the images and the UVP, the Unique Value Proposition ). ATTRACTION and INTEREST (emotional and rational part): Giving people a valid reason, and a reason based on their experience and real need, to dedicate their attention to us (people never forget to use logic). E.g. a powerful question and directly linked to the problem they have. ANALYSIS and ACTION (rational skeptical part): provide supporting elements (e.g. a description that anticipates objections, numbers, references, testimonials, etc.) + CTA (call to action that indicates exactly what to do).